Business intelligence can be used business intelligence and knowledge management pdf enterprises to support a wide range of business decisions – ranging from operational to strategic. Basic operating decisions include product positioning or pricing.
When combined, external and internal data can provide a complete picture which, in effect, creates an “intelligence” that cannot be derived from any singular set of data. Cyclopædia of Commercial and Business Anecdotes’ from 1865. Throughout Holland, Flanders, France, and Germany, he maintained a complete and perfect train of business intelligence. The ability to collect and react accordingly based on the information retrieved, an ability that Furnese excelled in, is today still at the very heart of BI. He employed the Webster’s dictionary definition of intelligence: “the ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal.
1960s and developed throughout the mid-1980s. It was not until the late 1990s that this usage was widespread. BI is undergoing transformation in capabilities it offers, with a focus on end-user data analysis and discovery, access to larger volumes of data and an ability to create high fidelity presentations of information. Using a broad definition: “Business Intelligence is a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making. BI uses technologies, processes, and applications to analyze mostly internal, structured data and business processes while competitive intelligence gathers, analyzes and disseminates information with a topical focus on company competitors. If understood broadly, business intelligence can include the subset of competitive intelligence.